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The historic Flagship Store will be re-opened after big renovation and enlargements works, design by Calvi Brambilla. It will host an ironic installation for the launch of Starck’s new lighting mirrors.
Place Flos Flagship Store Corso Monforte, 9 Milano - 9-14 April
Concept Design Calvi Brambilla
Actors Philippe Starck, Ginevra
Production Agency C41 Studio
Director Leone
Backstage photos Luca Caizzi
Video Post-Production eXchangesVfx
Hair & Make up Diana De Vita
La Plus Belle is designed to provide the best possible light. Special LEDS are hidden beneath the optical silicone diffuser, assembled in a very frequent mode to increase the uniformity of the diffusion and provide a unique performance thanks to the exceptional combination of a chromatic rendering index (CRI) of 95 plus a reds stability indicator of over 90 (R9>90). Furthermore, the light from La Plus Belle is pleasant and soft (2700K) as well as manageable by the dimmer with a sensor integrated in the mirror.
The frame of La Plus Belle is made of a special aluminium alloy that provides the best possible extremely high quality anode colourations.
The finishes available are brushed anodised (gold, copper) or polished anodised (bronze, natural aluminium).
Optical switch with a sensor integrated in the mirror.
The wall fixing system allows you to hang the mirror like a picture. The bottom of the mirror is fixed to the wall thanks to a magnetic fixing system.
On the occasion of Milan’s Design Week and also based on a creative idea by Calvi Brambilla, the display window of Flos’ new flagship store will present the video installation ‘La Plus Belle est Philippe Starck’, to celebrate the launch of the new La Plus Belle collection of lighting mirrors designed by Starck for Flos.
